PR List

Thanks for your interest in joining the Source of Fibre PR list! 🧶

We’re excited to work with passionate makers who want to help inspire others with beautiful, creative content featuring our yarns. By joining the list, you agree to the following terms:

✨ What You’ll Receive

  • From time to time, we’ll send you free yarn or fibre products for you to use in content!

  • These may be new releases, restocks, or surprise bundles.

  • There is no cash payment – this is a gifted collaboration in exchange for content.

🎥 What We Ask From You

In exchange for the gifted products, we ask that you:

1. Create original video and/or photo content (we may request either) that features the yarn you receive. Content ideas include (but are not limited to):

  • Unboxing videos

  • “Make ___ with me” style content

  • First impressions

  • Project inspiration or progress reels

  • Styled photos of your works in progress or finished projects

2. No need to post to your own social media. You’re welcome to, but not required - you can simply send the content directly to us via email, DM or a Google Drive link. If you would like to post to your own account, please be sure to use the 'paid partnership' feature or disclose the products were gifted to you in your caption. This is a legal requirement.

3. No following required. We’re not looking for influencers - we’re looking for makers who can provide clear, well-lit, authentic content to inspire our community.

4. Videos should be under 3 minutes, and should include some talking - either a voiceover or talking to camera. This could include:

  • What you love about the yarn

  • First impressions

  • What you plan to make

  • How it compares to other yarns

  • Project instructions or helpful tips

Please do not add music or captions to the video - we want to keep the audio and visuals clear and usable for our ads. 

👉 If you'd prefer us to edit the content for you, no problem - just send us the raw footage and we’ll take care of the rest!

5. Photos must be accompanied by a short written blurb (1–2 paragraphs) with your thoughts on the yarn - e.g. what you loved, what you made, or your first impressions.

6. Good natural lighting is essential. Please shoot near a window or outdoors. No heavy editing, filters, or colour changes – we want to represent the yarn’s true appearance.

7. Only use Source of Fibre yarn in your content. Hooks, needles, and accessories from other brands are totally fine - but please do not include any yarns from other brands in your footage.

8. Content should be submitted within 3 weeks of receiving your package.

  • We understand that some projects take longer - just communicate with us if you need more time. We're flexible, but communication is key!
📸 Content Usage

By submitting your content, you give Source of Fibre permission to:

  • Use, edit, and repurpose your videos or images for marketing - including ads, website, emails and social media.

  • Credit you wherever possible (e.g. tagging or mentioning you on social media).

⚠️ Important

  • Being on the PR list does not guarantee regular packages - selections will be made based on product fit and suitability.

  • While we truly appreciate your interest, please note that not all applicants may be selected for a PR package. We will do our best to rotate opportunities and include as many members as possible over time.

  • If a package or project isn’t right for you, you're always free to say no - just let us know!

  • Failure to follow the above guidelines may result in removal from the PR list, and you will not be considered for future opportunities.

💬 Final Notes

We love working with makers of all levels - no fancy equipment or big followings needed. Just a good eye, a love for yarn and the ability to create thoughtful, good quality content that helps others feel inspired!

If you’re happy with all of the above, please confirm your agreement by filling out our PR application form below. We can’t wait to see what you create 🥰


Kate & the Source of Fibre Team 🧡